|
Top Ten Mistakes for Businesses to Avoid (and 8 of them relate to marketing***) ***The American Marketing Association currently defines Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Decades of working with a variety of businesses and non-profits at every stage of their age/growth/success have provided the fodder for Sally Bates' top ten list of mistakes to avoid. They are relevant to those 1) just starting a business, 2) THINKING about starting a business, 3) businesses that have been around a LONG TIME... They are relevant to SMALL, MEDIUM, and LARGE businesses... My "unvarnished" list 1. Not consulting others to help you deal with WHAT YOU DON'T KNOW 2. Confusing an IDEA with a PLAN 3. Neglecting to NETWORK 4. UNDERCAPITALIZING your business 5. Lousy LOCATION 6. Screwy SCHEDULE (wrong hours of operation) 7. Failing to FOCUS 8. Demonstrating DISAPPOINTMENT 9. PORTLY PAYROLL (adding employees you can't afford) 10. BORING PRESENTATION Some of these mistakes can be tough to recognize in your own shop. Our company can suggest ways you can critique your own business practices. If you are interested in a consultation, call 207.571.9653 or email us at sallyabates@sallyabatesandco.com. |
|
